Whether you’re in API sourcing business or any other you’re most likely facing the complexity of not getting differentiated from the crowd.

The difficult thing is the execution of differentiation of business.

One of my favourite books is “The purple cow” from Seth Godin a New York Times best-seller book about differentiation.

When Seth was on a trip to Switzerland he saw astonishing sceneries. Switzerland is famous for its mountains and nature. When Seth first came there, he was amazed as he noticed a group of cows. He fell in love with that scenery.

But after going through Switzerland for a couple of hours he noticed hundreds of cows that looked the same and he stopped feeling in love with the scenery. It got repetitive.

It’s the same with your business. Marketplace is crowded and if you are just like the next business you’ll get boring to your customers.

There was one moment in Switzerland that gave Seth the big idea for his book, though. When he stopped noticing all the cows something amazing happened.

He saw A PURPLE COW. And that was a scene that he will remember for the rest of his life. You can’t forget a purple cow, and that’s exactly what we will talk about today.

How to become the purple cow in a crowded marketplace?

  1. One of the ways to differentiate yourself by branding is to have a targeted marketing approach. You can take a stand and exclude some of the customers that are not the right fit
  2. Apple took the whole world by surprise with their modern design and so should you. Think in terms of what you can change in your design to help you differentiate from your competition. Consumers are more knowledgeable and savvy than they’ve ever been, so it’s crucial to differentiate your company. Use the tips of PriceAdded Value, Convenience and Trust. you’ll be well on your way to making your company stand out in the crowd.
  3. Well, only 25% of businesses advertised online in 2016. That’s an amazing opportunity for small businesses all over the world to crush it in 2017. If you’re not using online advertising for growth then you should really consider differentiating yourself that way.

Differentiating yourself from your competitors is a crucial thing for a business in a crowded market. I’ve listed above 3 ways you can differentiate yourself easily and all of these are meant to inspire you.

Book reviewed by vinita.bhandari1@gmail.com

Digital Marketing by http://getdigitalpartner.com/

 

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